Allowing crypto play helps casinos boost their global growth potential
A new piece of research has suggested online casinos could improve their potential for global growth by allowing cryptocurrency to be used in their cashier.
Crypto casinos are getting more popular in many countries, with players enjoying the ability to avoid sharing personal and financial information with operators.
A new report published by SOFTSWISS found that nearly three-fifths (58%) of the survey respondents identified crypto as the primary driver of growth in new markets. With Bitcoin having recently hit a historic high, although its price is famously volatile and can ensure steep falls as well as sharp rises, cryptocurrency is continuing to make headlines.
According to the SOFTSWISS iGaming Trends 2025 Report, crypto is set to play an “essential” role in the future of the online gambling industry.
Vitali Matsukevich, the SOFTSWISS chief operating officer, said in a statement: “Integrating crypto payments allows iGaming businesses to operate globally, delivering greater speed and convenience. With iGaming’s naturally borderless reach, this expands platforms’ access to a wider international audience, boosting their global growth potential.”
The crypto bet sum recorded over the first nine months of the year was found to have increased by 15.2% compared to the same period 12 months ago. SOFTSWISS research also found that the crypto bet count rose by 16.2% in the third quarter of 2024, indicating steady growth.
Max Krupyshev, the chief executive of CryptoProcessing by CoinsPaid, noted there are myriad benefits for companies that embrace crypto payments at online casinos. “What is more, crypto transaction fees can be almost three times lower compared to traditional fiat gateways, allowing iGaming businesses to save on processing costs and reinvest that capital,” he said.
The five most popular cryptocurrencies for online gambling remained the same: Bitcoin, Ethereum, Litecoin, Tether, and Dogecoin. Altcoins accounted for just over a quarter (25.1%) of bets that were placed over the first nine months of last year, but the SOFTSWISS research did find their share increased by a significant amount to over 47% during the same period in 2024.
Tether and Litecoin saw the most large share growth with Ethereum not too far behind, but Bitcoin is now taking a far smaller slice of the pie with other crypto options being used.
Matsukevich added: “Crypto offers iGaming operators key advantages beyond lower costs and global reach. Blockchain enhances safety and fairness through transparency and traceability, with each transaction and game result permanently recorded and tamper-proof.
“Partnering with trusted crypto experts allows operators to harness these benefits, positioning themselves for growth and effectively navigating market shifts.”
