Premier League club announces crypto casino sponsor
Premier League club Everton have announced a new sponsorship deal with Stake, one of the world’s leading online crypto casinos, with the site replacing the car seller Cazoo on shirts.
Everton, who have faced some criticism over the decision to team up with the crypto casino site, announced the deal as “a club-record main partner agreement” but did not confirm its full value. Reports have suggested the Stake.com deal is worth more than £10 million a year to Everton, with the crypto casino brand to be seen on the shirts of the Toffees’ men’s and women’s teams.
Stake.com was only founded in 2017 but the site has grown at a rapid rate to become one of the industry’s largest online casinos, boasting millions of customers who are located all over the world. Stake, which offers a wide range of different sports betting and casino gaming products, has teamed up with an array of sporting stars over the last few years including Argentina striker Sergio Aguero, rap star Drake and the UFC champions Israel Adesanya and Jose Aldo.
“Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey,” said Everton’s chief executive Professor Denise Barrett-Baxendale in a club statement announcing the new deal with Stake.
“My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the club’s history – I’d like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner.”
The deal with Everton comes shortly after the crypto casino was named the UFC’s official betting partner in Latin America, Asia and Brazil, which was announced back in February. Stake also sponsored Watford in the Premier League, so this is not the site’s first football sponsorship.
Akhil Sarin, head of acquisition for Stake.com, also hailed the partnership with the Premier League side. In a statement, the Stake executive said: “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio.
“It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere.”
Stake, which is licensed and regulated in Great Britain by the Gambling Commission, describes itself as the “leading crypto betting platform”. Its UK site is powered by TGP Europe but Stake is owned and operated by Medium Rare NV, an iGaming company that has its base in Curacao, though the site was created by a pair of Australian entrepreneurs, Bijan Tehrani and Ed Craven.