Play’n GO
Play’n GO is now a world-renowned Swedish gaming success story. From being contractors to the big boys in the industry during the 1990s to a fully-fledged global gaming brand, theirs is a story of perseverance and grit, as well as relentless focus on quality and excellence.
Play’n GO is particularly famous for pioneering ‘on the go’ games by launching thrilling titles that can be played seamlessly on any device. They have continuously innovated aggressively over the years, launching new game titles every other week for over 10 years now. And it is simply not about quantity, as numerous titles have topped the gaming charts over the years.
Play’n GO describes itself as an entertainer, and by focusing on its vision of becoming the best supplier of fun in the world, they have managed to create compelling and thrilling content for both gamblers and gaming operators all over the world.
Introduction to Play’n GO Gaming
In 1997, a team of self-described gamers and computer experts met up in the iconic city of Vaxjo, Sweden, and set out to develop some simple games. It was never an easy road for them. Technological limitations at the time saw Play’n GO games take a long time to gain traction.
In the early years of Play’n GO, online casinos were still in their infancy. But as internet penetration grew, Play’n GO was well-placed to take advantage of this growing market. The company was initially contracted by top guns such as NetEnt and Microgaming, but by committing to its values of hard work and innovation, as well as the three magic words of Trust, Energy, and Quality, Play’n GO has earned its place at the elite table.
With a collection of over 310 game titles (as of Feb 2023), including one of the world’s undisputed best slot games, Rich Wilde and the Book of Dead, Play’n GO has churned out impressive titles designed to provide fun on the go.
In recent years, Play’n GO has been launching an average of one slot game per week, but their mission will never be quantity, but rather quality. From the very onset, Play’n GO never set out to be the biggest gaming services provider, but instead, to be the best in the world.
Play’n GO also produces various back-office management tools for casino operators that add further value to their offerings beyond just providing compelling games that offer quality entertainment value to players.
Play’n GO slots are a staple in many online casinos today. At the time of this review, they had close to one thousand online casinos offering their games.
Some of the most popular brands they have partnerships with include:
Safety & Regulation
Play’n GO understands that part of a good user experience is their safety and security. To this end, all Play’n GO games have been secured using advanced encryption techniques to ensure that player data and transactions are never compromised when they are having fun.
The company is also committed to the promotion of positive gambling habits among gamers. All their games feature responsible gaming tools and resources such as self-exclusion options to help gamers cultivate positive gambling habits and manage their gambling.
Additionally, Play’n GO is regulated by multiple agencies in top jurisdictions. This is particularly important because regulations guarantee that their games are fair and transparent and that they follow the strict guidelines that guarantee player safety and security at all times. Some of the agencies that have issued operating licenses to Play’n GO include:
- United Kingdom Gambling Commission
- Malta Gaming Authority
- Gibraltar Licensing Authority
- Alderney Gambling Control Commission
Play’n GO is a safe and regulated gaming services provider. Their commitment to ethics and transparency ensures that players only have to worry about their fun when interacting with Play’n GO games.
Awards
Awards are one of the ways that gamers can get past all the marketing hype and really identify and filter out credible companies. Play’n GO has won numerous awards over the years, which serves as a testament to their achievements and where they rank among their industry peers.
Some of their achievements include:
- 2017 Global Gaming Awards– Corporate Responsibility Provider of the Year
- 2018 Central and Eastern European Gaming Awards– best Online Casino Provider
- 2018 EGR B2B Awards– Slot Provider of the Year
- 2019 Global Gaming Awards – Double Nomination for Digital Product of the Year
- 2019 EGR B2B Awards– Mobile supplier of the Year
- 2019 Global Regulatory Awards – Compliance Officer of the Year.
- 2020 EGR Game of the Year– Top Award for Play’n GO Slot Game, Testament
Play’n GO’s commitment to creating quality, fun, and engaging games guarantees that more awards will surely come their way in the future.
Play’n GO Innovation
Play’n GO operates in a fast and dynamic industry where you either innovate, or it is literally game over for you.
Play’n GO ushered in the era of mobile gaming, and innovation has been very defining for their success throughout their history.
Here are some of Play’n GO’s key innovations:
Engaging and Interactive Slots
Often when we look at the innovations that come out of the labs of game developers like Play’n GO, we tend to focus on stand-out technologies and features. While Play’n GO has developed various tech (see below), their overall innovation in storylines, stunning graphics, animations, and engaging gaming options are also amazing innovations that should not be overlooked.
Mobile-first Game Design
Play’n GO has been at the forefront of the mobile gaming revolution, and the company continues to maintain a mobile-centric focus on game development.
We’re living in a mobile-first world now, so designing games to provide the ultimate user experience on “smaller screens” is vital. This emphasis ensures that players can enjoy the flexibility of deriving fun on the go, whether they use Android or iOS while also delivering an optimal experience on desktop devices too.
Grid Slots
Play’n GO captivated the gaming scene with the introduction of grid slots that feature fun gameplays different from classic or traditional slots.
Unlike traditional slots that use paylines or “winning ways”, these slots work on matching symbol clusters that can connect in various directions.
Titles such as Rise of Olympus and Reactoonz feature diverse reels and rows that generate more fun and provide multiple winning opportunities.
OMNY
The proprietary OMNY screens by Play’n GO were specifically intended to bring digital experiences to the physical world. OMNY is aimed at land-based casino operators.
Play’n GO OMNY screens are sleek, light, and touchscreen enabled. They are packed with multiple features designed to enhance player safety and protection. They are strictly cashless and powered by cutting-edge technologies to facilitate the top performance of games.
Overall, Play’n GO is an ever-innovating company. They continually update and upgrade their content, themes, storylines, sound, as well as graphics. You can count on Play’n GO to stay on top of their game every time.
Play’n GO Games and Software
Play’n GO has an impressive collection of fun games that range from video slots and table games to video bingo and grid slots. Here are some of their top games:
Rich Wilde and the Book of Dead– Launched in 2016, this classic and award-winning video slot game is set in Ancient Egypt. The thrill-seeking Rich Wilde is undeterred in his quest to uncover hidden treasures. Enjoy expanding symbols that unlock free spins, and journey on till you uncover the coveted Book of Dead. There is an entire series of Rich Wilde slots to explore, each with its own unique story and features.
Reactoonz- This series of science fiction slots is the brainchild of Dr. Richard Toonz. In his otherworld lab, he has discovered new forms of life- the Reactoonz. Explore these extra-terrestrial beings in a series that will lead you to their bigger forms- the Gigantoonz! With its unique theme, look, and feel, this slot has been a hit amongst players for many years and has achieved iconic status in the industry.
Ring of Odin – Norse mythology slots have been a massive trend in recent years, and Play’n GO has certainly been at the forefront of releasing Norse-inspired slots. Ring of Odin is one such game that transports players on a magical gaming experience to meet some of the famous Norse gods. Other Play’n GO Norse Mythology-inspired slots that players love are Dragon Maiden, Viking Runecraft, Tales of Asgard: Freya’s Wedding, Odin: Protector of Realms, and plenty more.
Alice Cooper and the Tome of Madness – They say music is food for the soul. Themed around the legendary rock singer, Alice Cooper, the game boasts plenty of intriguing features, and of course, the soundtrack is filled with tunes from the world-famous rock star. Play’n GO has created a whole range of music-inspired slots including, Mötley Crüe, Def Leppard: Hysteria, KISS Reels of Rock, ZZ Top Roadside Riches, Black Mamba, Twisted Sister, and many more. If you love music and you are ready to rock, Play’n GO has got you covered.
Diamond Vortex – If you’ve never seen this one before, you might feel a little confused at first. Unlike traditional slots with reels, this game takes place on a hexagonal grid and the symbols move clockwise. With its unique gameplay and a top payout of 5,000x, this slot game is definitely worth a spin.
Hugo the Troll– The three-toed troll is always on a mission. Whether the character is on the jungle, the rails, scatter planes, or racing for gold, you are guaranteed to be taken on an adventure filled with mystique at every turn. The series consists of games such as Hugo, Hugo 2, Hugo’s Adventure, Hugo Carts, and Hugo Goal.
Moon Princess – Drawing inspiration from Japanese Manga cartoons, this slot is all about 3 modern Japanese princesses that each possess magical powers and it brings unique and interactive features to life. Play’n GO has really captured the essence of these legendary cartoons into their game, which is probably the reason that Moon Princess has a strong following.
Fire Joker – Taking an “old-school” 5 payline, fruit slot machine and giving it a twist so that it will appeal to modern players is no easy feat. Yet, Play’n GO was able to achieve this with its fast-paced game that boasts respins and multipliers.
Overall, Play’n GO has done a phenomenal job with its games through the use of amazing graphics, engaging themes, immersive soundtracks, and captivating features.
Mobile Gaming
Play’n GO is considered one of the pioneers of mobile gaming. It started a trend that become mainstream and a key consideration for both casinos and gamers.
All Play’n GO games are designed with an emphasis on mobile gaming, without compromising the energy and vitality of playing on a desktop.
You can enjoy Play’n GO games with any mobile browser, and they are all optimized for maximum engagement on small screens, with amazing touch capabilities that will ensure your fun-seeking adventure is always enjoyable and thrilling.
The Future of Play’n GO Gaming
Play’n GO is a serious contender when it comes to casino game development, and its brand is synonymous globally with players for quality gaming entertainment.
Their consistent innovation, with the release of an average of one game per week without compromising on quality, has put them on a trajectory of dominance in the gaming world. Its current position is a reflection of the massive hard work and creativity they have poured into its offering.
A key area of focus going forward will be the software beneath games, which can be optimized to identify player gaming patterns so as to improve aspects such as device battery optimization. Already, Play’n GO is big on energy conservation. As a green company that has set a target of going net zero by 2030, innovation in its games is likely to be a huge priority.
This will herald the era of smart games that can conserve energy and extend the battery life of devices. Mobile devices are also becoming more and more powerful, and the onus will be on Play’n GO to match this power with improved graphics as well as other fun and engaging add-ons.
