Crypto casino launches Make it Rain with Snoop Dogg campaign
One of the world’s leading crypto casino sites has launched a new promotion with a prize pool worth more than $420,000 up for grabs as a result of its deal with superstar Snoop Dogg.
Roobet revealed its collaboration with the hip-hop artist and producer earlier this year and their partnership has already yielded the release of a new crypto casino game, Snoop’s HotBox, which is an update on Roobet’s original viral game Crash.
Now, players at the crypto casino have a chance to collect cash and a variety of prizes in a month-long celebration that has been designed announced to mark the recent 4/20 day – the Make it Rain with Snoop Dogg campaign – with full details still yet to be announced by Roobet.
Snoop Dogg, whose official title at Roobet is chief ganjaroo officer, said in an official statement to mark the prize draw: “I’m always hyped to celebrate the dopest day of the year, but this 4/20, I’m thinkin’ in kangaroo. We’re blazin’ a trail, sharin’ the love, and doin’ it Snoop Dogg style. It’s all about surprising the fans and keeping the industry guessing. We’re keeping it 100% Roo.”
Snoop’s HotBox players automatically get an additional five entries into the prize draw, which has a top prize of a $100,000 cashpot up for grabs. There is also the chance for crypto casino players to be able to win backstage passes as well as the chance to meet Snoop himself at one of his upcoming shows. Snoop’s next scheduled live dates are currently set for July 2023.
Roobet co-founder Matt Duea joked that 4/20 is almost a company holiday since the deal with Snoop Dogg was sealed a couple of months ago. In a statement, he added: “We’re humbled to have a brand, community — and a board! — that enjoys this sense of humour.
“Both Snoop and Roo like to think and do things differently, step way outside the marketing box, and lean into any opportunity to give back to our fans and players. No matter how unconventional it may be. Roooooooo!”
Roobet – which describes itself in a mission statement as a casino “for the internet, by the internet” – offers crypto casino players the chance to play over 3,300+ games and the site is also home to a fully functioning sportsbook so that users can place bets on the big game of the day.